Despite several liquor brands comprising several artifacts that makeup Americana American liquor brands enjoy several advertising restrictions because of the intoxicating nature of the product.
Because these restrictions are in place liquor often isn't able to be on typical advertising platforms.
This is why sponsorships are a common part of liquor companies’ marketing plans. This is the case with Bushmills Irish Whiskey signing a four-year agreement with the PGA to be the official whiskey of the PGA.
This makes it so Bushmills has sponsorship signage and an official whiskey bar at PGA events, it also allows for digital ad tie-ins for Bushmills.