Dunkin' has joined forces with rapper Ice Spice and has also extended its partnership with actor Ben Affleck to create an enticing advertisement to promote its latest beverage innovation, the Ice Spice Munchkins Drink. The details of this exciting collaboration were recently unveiled, providing insight into the brand's creative approach to marketing.
This new addition to Dunkin's fall menu takes the beloved Pumpkin Munchkins Donut Hole Treats and skillfully blends them into the brand's Frozen Coffee, promising a delightful and seasonal flavor fusion. The result is a beverage that captures the essence of autumn, making it an ideal choice for those seeking a delicious and refreshing fall treat.
To give this mouthwatering creation the spotlight it deserves, Dunkin' chose a high-profile platform for its debut. The commercial made its grand entrance at the 2023 MTV Video Music Awards, ensuring that it reached a vast and engaged audience, including fans of both the brand and the featured celebrities.
This advertisement follows in the footsteps of Dunkin's previous successful collaborations with Ben Affleck. What makes this partnership unique is that the entire creative process, from conception to production, was handled by Artists Equity, the production company co-founded by Ben Affleck and his long-time collaborator Matt Damon. This approach not only showcases the actor's dedication to the project but also adds an authentic and artistic touch to the campaign.
The Ice Spice Munchkins Drink is slated to be available nationwide starting on September 13th, extending through the end of October. This limited-time offering joins Dunkin's recently unveiled fall drink menu, providing customers with even more reasons to visit their local Dunkin' and savor the flavors of the season.
In summary, Dunkin's partnership with rapper Ice Spice and the continued collaboration with Ben Affleck mark an exciting chapter in the brand's marketing journey. The Ice Spice Munchkins Drink, with its delightful blend of Pumpkin Munchkins and Frozen Coffee, is set to be a seasonal sensation. As it graces screens and menus across the nation, Dunkin' continues to delight its customers with innovative and delicious offerings.